I have been noticing a change in Ads format for my Adsense Ads for the past few days. Infact, after extensive research google has started testing their ads with a new format. Google claims that not only is this visually appealing to the users, but also performs much better than it’s predecessor. The one draw back to this ad format is that even if the publisher is not happy with the format he can do nothing as this cannot be reverted back to the previous formats.

In the next few days google says it will roll out this change to all ad units, but they assure you that the fonts and colors of your ads won’t be changed. That’s a big relief to all publishers !!!